Consumer's drive the wine market and
wineries produce wines that satisfy their market niche, not just in varietals
but in flavors, aromas, and style and price points. This explains why there are
so many wineries producing labels in each varietal category. Conversely, it is
expensive to be a trail blazer in the wine business. The selection of grape's
or varietals to be grown (table, raisin or wine), are based on demand
forecasts, consumer appreciation of the terroir, and the market revenue per ton
for the fruit.
With wine it is the equivalent of
"Continuing Education classes"; the education and discovery never
ends. Even a casual drinker of wine eventually will arrive at a point where
subjects of "flavor", "taste" and "mouth-feel"
will become-the search. Well, maybe obsession would be the extreme but the
experiences with wine are greatly enhanced when there is a focus on the aroma,
flavor and mouth-feel of wine. The question now becomes: Are you getting a full
100% enjoyment out of your bottle of wine? Try bringing the total experience of
that bottle of wine into your consciousness.
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