2015年12月14日星期一

Consumer's drive the wine marke

Consumer's drive the wine market and wineries produce wines that satisfy their market niche, not just in varietals but in flavors, aromas, and style and price points. This explains why there are so many wineries producing labels in each varietal category. Conversely, it is expensive to be a trail blazer in the wine business. The selection of grape's or varietals to be grown (table, raisin or wine), are based on demand forecasts, consumer appreciation of the terroir, and the market revenue per ton for the fruit.
With wine it is the equivalent of "Continuing Education classes"; the education and discovery never ends. Even a casual drinker of wine eventually will arrive at a point where subjects of "flavor", "taste" and "mouth-feel" will become-the search. Well, maybe obsession would be the extreme but the experiences with wine are greatly enhanced when there is a focus on the aroma, flavor and mouth-feel of wine. The question now becomes: Are you getting a full 100% enjoyment out of your bottle of wine? Try bringing the total experience of that bottle of wine into your consciousness.


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